How to Get What You Actually Want for Christmas? U.K. Retailer Hobbs Has a Plan
Free Mailboxes in Stores Let You Send 'Wish Tags'
Editor's Pick
We've seen plenty of holiday campaigns this year that have fun with receiving unwanted gifts -- like those from Currys and Harvey Nichols -- but, short of writing a letter to Santa, how exactly are you supposed to hint at what you'd really like?
U.K. fashion retailer Hobbs has a neat idea to solve this conundrum. In its 56 stores, price tags are also doubling as "Wish Tags" -- all customers have to do is fill out a Wish Tag for their favorite item, address it to a loved one and post it in a special "Wish Tag" mailbox. Hobbs will then send it to that loved one free of charge. To make things even easier, the recipient can bring the Wish Tag into a store to purchase the right item and also get a free gift box for doing so.
Of course, even such blatant hinting will not necessarily guarantee success -- however, for unimaginative but generous loved ones, it's a pretty neat idea.
Droga5 London worked on the campaign, including making this video in which gift-givers explain -- unconvincingly -- why they picked presents as a kettle, anti-wrinkle cream, or a subscription to a dating website for their nearest and dearest. And that makes a change from presenting it from the ungrateful recipient's point of view, too.
Credits
- Date
- Dec 04, 2015
- Brand :
- Hobbs
- Client :
- Hobbs
- Agency :
- Droga5-London
- Chairperson :
- David Droga
- Creative Director :
- Rick Dodds
- Creative Director :
- Steve Howell
- Junior Copywriter :
- Ed Souter
- Junior Art Director :
- Frazer Price
- Senior Producer :
- Florence Turcq
- Account Director :
- Giulia Watson
- Head of Strategy :
- Toto Ellis
- Head of Client Development :
- Amy Garrett
- Client :
- Hobbs
- Chief Executive Offier :
- Meg Lustman
- Head of Marketing and PR :
- Anna Braithwaite
- Creative Director :
- Sandy Verdon
- Production Company :
- Milkwood
- Director :
- Nick Parish
- Director, Photography :
- Arthur Mulhern
- Producer :
- Zack Winfield
- Post Production :
- Milkwood
- Editor :
- Hettie Griffiths
- Producer :
- Zack Winfield
- Audio Post Production :
- Fitzrovia Post
- Recording Engineer :
- Andy Wade
- Composer/Arranger :
- Christopher Brooke
- Publisher :
- Audio Network
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