Wispa introduces "The Frothy Beast" in a new spot by Fallon London promoting the Cadbury brand's new hot chocolate. Straight from the cheesy/retro school of advertising, this guy likes to frolic with the ladeez in a vaguely Italian accent. He's taken over the Wispa Facebook page and the ad will also make a one off TV appearance during Britain's Got Talent this weekend.
Fans of The Frothy Beast will be able to have direct interaction with the character via Facebook, where he will be responding to reactions and comments in real-time throughout the day, as well as commenting on topical events and news. Fallon has also created digital out-of-home executions including moving escalator panels and digital poster sites around the country.