Miracle Whip : Witch Hunt

Too good to not be evil.

Published On
Feb 22, 2012

Editor's Pick

McGarryBowen Chicago shows that Miracle Whip is so delicious, it must be evil, in a pair of spots directed by Park Pictures' Joachim Back. Here, the tangy spread is depicted as too good to not be the product of some kind of black magic--at least so think the villagers in Scarlet Letter-inspired scenarios.

Credits

Date
Feb 23, 2012
Brand :
Miracle Whip
Client :
Miracle Whip
Agency :
mcgarrrybowen-Chicago
Director :
Joachim Back
Production Company :
Park Pictures
Chief Creative Officer :
Ned Crowley
Group Creative Director :
Dave Reger
Group Creative Director :
Michael Straznickas
Copywriter :
Tyler Campbell
Art Director :
Brant Herzer
Owner/Executive Producer :
Jackie Kelman
Director, Production :
Lisa Burke Snyder
Producer :
Katie Juras
Editorial :
White House
Editorial Producer :
Laurie Adrianopolo
Editor :
Rick Lawley

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Project Type