Stylish Posters Urge Londoners To Staycation in the City
Transport for London Launches Campaign to Make the Most of its Off-Peak Fares
Published On
Jul 31, 2014
Editor's Pick
As Londoners look for ways to get out of the capital in this unusually hot summer, Transport for London is urging them to stay -- and make the most of their off-peak travel fares to have some unexpected city adventures. Agency M&C Saatchi commissioned six illustrators to design a poster in their own unique style, advertising destinations such as parks, zoos and museums with captions such as "Travel Around the World: Without Leaving London" and "Enjoy the Countryside: Without Leaving London." The resulting executions are eye-catching and stylish.
Credits
- Date
- Jul 31, 2014
- Agency :
- M&C Saatchi-London
- Brand :
- Transport for London
- Client :
- Transport for London
- Business Director :
- Mark Newnes
- Copywriter :
- Gary Arnold
- Art Director :
- Neil Richie
- Creative Director/Head of Art :
- Grant Parker
- Creative Director :
- Mark Goodwin
- Planner :
- Cressida OShea
- Illustrator :
- Jack Hughes
- Illustrator :
- Jack Hudson
- Illustrator :
- Rob Bailey
- Illustrator :
- Daniel Frost
- Illustrator :
- Miguel Montaner
- Illustrator :
- Stanley Chow
- Media Agency :
- MEC
- Media Planner :
- Gavin Laisby
- Audio Post Production :
- Jungle Studios
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Project Type