Shaquille O'Neal Explains His Beard Mojo in This Spot for Wix.com

Ad Promotes Customer Site Age of Beard

Published On
Dec 12, 2016

Editor's Pick

Shaquille O'Neal recalls how a beard helped propel him to fame in a funny commercial from Wix.com which flags another of the businesses the website-building company has helped make a success.

That business is Age of Beard, which makes beard-grooming products, and in the spot O'Neal is shown explaining how "my mojo always came from my beard." The film shows him as a failure back in elementary school, being the last to be picked for the team, or having to play a tree in the school play.

Brendan Gibbons of Station Film directed the spot, which was made as a result of a competition in which O'Neal asked businesses to apply to be in a commercial.

Credits

Date
Dec 12, 2016
Brand:
Wix.com
Client:
Wix.com
Head of Creative:
Yoav Burg
Head of Production:
Natalie Rozenboim
Creative Director:
Rob Goldenberg
Executive Producer:
Theresa Darlington Hone
Art Director:
Orly Kirya
Executive Producer:
Noa Gavish
Production Company:
Station Film
Director:
Brendan Gibbons
Managing Partner:
Stephen Orent
Executive Producer:
Michelle Towse
Line Producer:
Tony McGarry
Director, Photography:
Matthew Woolf

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