WMF : Incredibly Sharp

Chop, chop.

Published On
Jan 20, 2012

Editor's Pick

To promote WMF kitchen knives among readers of recipe websites, McCann Worldgroup Thailand used an HTML5-based banner ad that let them 'chop and dice' both the banner and the browser. According to the agency, click volume on the banner was 500% more than industry standards, and WMF's sales volume increased by 150%.

Credits

Date
Jan 20, 2012
Brand:
WMF
Client:
WMF
Agency:
McCann - Thailand

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Project Type
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