A woman takes an economical approach to her yoga class in McDonald's New Year's ad
U.K. ad from Leo Burnett promotes the chain's Saver Menu
Jan 07, 2022
McDonald's is promoting its Saver Menu in the U.K. with a humorous New Year's ad that shows there's more than one way to save money.
The 20-second TV spot from Leo Burnett takes place in a yoga class where all the students are on a classic yoga mat—except one woman whose transition between poses reveals she's actually on a computerized baby playmat. "C is for caterpillar...D is for dog," the mat announces as she moves into a new pose.
"Like getting your money's worth?" asks the voiceover before encouraging viewers to enjoy a 99p Mayo Chicken Burger.
The ad was directed by Freddie Waters via Pulse and versions of it are running on radio, out-of-home and social media as well as TV.