A woman takes an economical approach to her yoga class in McDonald's New Year's ad

U.K. ad from Leo Burnett promotes the chain's Saver Menu

Published On
Jan 07, 2022

Editor's Pick

McDonald's is promoting its Saver Menu in the U.K. with a humorous New Year's ad that shows there's more than one way to save money.

The 20-second TV spot from Leo Burnett takes place in a yoga class where all the students are on a classic yoga mat—except one woman whose transition between poses reveals she's actually on a computerized baby playmat. "C is for caterpillar...D is for dog," the mat announces as she moves into a new pose.

"Like getting your money's worth?" asks the voiceover before encouraging viewers to enjoy a 99p Mayo Chicken Burger. 

The ad was directed by Freddie Waters via Pulse and versions of it are running on radio, out-of-home and social media as well as TV. 

Credits

Date
Jan 07, 2022
Client :
McDonald's-UK
Agency :
Leo Burnett-London
CCO :
Chaka Sobhani
Executive Creative Director :
Mark Ellwood
Creative Director :
Andrew Long
Creative Director :
James Millers
Creative :
Amy Bushill
Creative :
Cristina Rosique Gomez
Planner :
Hamish Cameron
Business Director :
Ana Saffer
Account Director :
Jay Perry
Senior Account Manager :
Alice Pavey
Account Executive :
Hope-Precious Engele
Agency Producer :
Helen Choonpicharn
Media Buying Agency :
OMD
Production Company :
Pulse Films
Director :
Freddie Waters
Editor :
Mark Edinoff
Editor :
Work Editorial
Producer :
Shirley O’Connor
Post-Production Company :
Black Kite Studios
Audio Post-Production Company :
Sam Robson
Audio Post-Production Company :
No8

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