Atzum - Task Force on Human Trafficking : Women Comparisons

A whole new level of comparison shopping.

Published On
Dec 08, 2010

Editor's Pick

Shalmor Avnon Amichay/Y&R Interactive leveraged Israel's leading price comparison site ZAP to call attention to a different kind of commodity—women. The online stunt was part of the agency's continuing work for Israel's Atzum Task Force on Human Trafficking.

Credits

Date
Dec 09, 2010
Brand :
Atzum - Task Force on Human Trafficking
Client :
Atzum - Task Force on Human Trafficking
Agency :
Shalmor Avnon Amichay/Y&R Interactive
Chief Creative Officer :
Gideon Amichay
Interactive Creative Director :
Roy Cohen
Interactive Creative Director :
Sagi Blumberg
Interactive Art Director :
Dan Kashani
Interactive Copywriter :
Liron Ben Yakov
Interactive Client Director :
Amichay Kattan
Programming :
Roman Rozanov
Design :
Ofri Aizenberg

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Project Type