These mock film posters urge the film business to rehire women after the pandemic
Campaign by Women in Film features real-life industry employees
Aug 28, 2020
A new campaign by Women in Film mocks up movie posters featuring real-life female industry employees, urging the film industry to rehire women after the pandemic.
The work, created via Saatchi & Saatchi New York, includes a collection of posters taglined “For Your Consideration," using the language of the film industry awards season to highlight real-life real directors, producers, grips, visual effects artists and more who have been impacted by coronavirus shutdowns, along with quotes about their work in the style of quotes from movie reviews.
There's also a 60-second video voiced by actor Lake Bell, emphasizing that women are less likely to be rehired following a major economic downturn as well as the gender pay gap.
The work is part of Women in Film's larger "Hire Her Back" initiative, intended to highlight the women in the film industry who have lost their jobs as a result of the pandemic.