This chilling film for Women's Aid reveals why some women are desperate to escape their homes this holiday

Spot from Engine comes as much of England goes back into lockdown

Published On
Dec 17, 2020

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As much of England goes back into lockdown towards Christmas, a new film from U.K. domestic abuse charity Women's Aid shines a light on the desperation that some women feel about not being able to leave the house.

The spot, by Engine, depicts a woman sitting in her car in an empty city center parking lot, with a bored small child. They sit there for hours, until dark, yet the voiceover is that of her perkily describing a shopping trip, with busy stores and socially distanced queueing because of COVID. It's only towards the end that we see her at her home preparing dinner, telling her partner about the "trip," as she flinches on hearing him comes towards her. “For thousands of women and children right now, home is anything but safe," the endline reads.

The film was directed by Molly Burdett and with cinematography by Robbie Ryn who worked on "The Favourite." It aims to highlight that for some women, any chance to get out and away from their partners has been reduced in the pandemic.

"The combined impact of the pandemic and the festive season will be significant for survivors of domestic abuse, who have told us that this year they have already felt trapped with their abusers during lockdown," said Nicki Norman, acting chief executive at Women’s Aid, in a statement. "Women are experiencing patterns of control and physical, emotional, economic and sexual abuse day in, day out—both Covid and the festive season can make existing abuse even worse.”

Earlier on in the pandemic, Women's Aid aired a powerful ad showing empty streets, parks and playgrounds, underlining that domestic abusers were now locked inside with their families. 


Dec 17, 2020
Client :
Women's Aid
Agency :
Chief Creative Officer :
Billy Faithfull
Creative Director :
Christopher Ringsell
Senior Creative :
Tian Murphy
Senior Creative :
Charlie Gee
Account Team :
Annie Gallimore
Account Team :
Brittaney Anderson
Account Team :
Elise Goodwin
Agency Producer :
Laura Melville
Agency Assistant Producer :
Henry Davies
Director :
Molly Burdett
Producer :
Miles Nathan
Producer :
Sophia Dembitzer
Editor :
Tim Swaby
Production Company :
Robbie Ryan
VFX by :
Sound Design by :
Sam Robson
Grade by :
Toby Tomkins
Grade by :

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