Sony would have you believe life as a PlayStation 4 player is like living in a funky music video, with this European spot promoting the console in time for the holiday gift season. It features a player dancing to the beat of "Go!" by The Chemical Brothers, as he embarks on his day living in a magical PlayStation house. It's designed to highlight new features of gaming, like Virtual Reality, as the player connects with his friends and immerses himself in the gaming world. The ad, by 180 Amsterdam, is upbeat and fun, with some nice use of VFX (done by MPC). It was directed by Bjoern Rhuemann at Blink.