Put Your Own Face on A Bus Shelter Chocolate Ad
Scharffen Berger Appeals to Generation Selfie With Poster Campaign
Published On
Aug 13, 2014
Editor's Pick
Hershey-owned chocolate brand Scharffen Berger appeals to generation selfie in this campaign that allows people in bus shelters to upload their own faces onto posters. All they need to do is take a selfie and post it to Instagram with the hashtag #wonderfullycomplicated. After they've chosen from three different types of chocolate and "personality notes," they can star in their very own personalized chocolate ad (and of course, take a photo of that too, and share it). The campaign is by Camp + King.
Credits
- Date
- Aug 13, 2014
- Agency :
- Camp + King
- Brand :
- Hershey's
- Client :
- Hershey's
- Chief Creative Officer :
- Roger Camp
- Creative Director :
- Rikesh Lal
- Associate Creative Director :
- Justin Hargraves
- Associate Creative Director :
- Casey Brewer
- Designer :
- Dani Saputo
- Designer :
- Chelsea Nobbs
- Photographer :
- Alex Farnum
- Print Producer :
- Amy Guzman
- Director, Content Production :
- David Verhoef
- Digital Production Director :
- Dora Lee
- Production Company :
- Unit9
- Executive Producer :
- Alessandro Pula
- Project Manager :
- Sandra Popescu
- Technical Lead :
- Paul Lavery
- Back-End Developer :
- Krzysztof Kosz
- Front-End Developer :
- Peter Altamirano
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