Chevrolet and Commonwealth McCann are back with another round of gut-busting focus group stunts in the latest installment of the "Real People, Not Actors" campaign. Previously, the automaker spiced up the boring old consumer Q&A sessions by introducing killer clowns, male strippers and zombies.

Now, the brand's hijinks include hilarious pranks in which consumers are thrown into pitch black darkness, dodgy elevators and guessing games, as well as more ridiculous roundtable sessions in which the poker-faced moderator throws participants' phones into a woodchipper, unveils anachronistic tech "innovations," throws eggs and gets a little too close for comfort.

Directed by Zach Merck of Make, the ads highlight Chevy vehicles' tech innovations while targeting competitors including Nissan, Toyota, Dodge and Ford.