Chevrolet Freaks Out Focus Groups With Woodchipper, Eggs, Broken Elevator and More
Latest Round of 'Real People, Not Actors' Pits Automaker Against Competitors in Ludicrous Roundtables
Editor's Pick
Chevrolet and Commonwealth McCann are back with another round of gut-busting focus group stunts in the latest installment of the "Real People, Not Actors" campaign. Previously, the automaker spiced up the boring old consumer Q&A sessions by introducing killer clowns, male strippers and zombies.
Now, the brand's hijinks include hilarious pranks in which consumers are thrown into pitch black darkness, dodgy elevators and guessing games, as well as more ridiculous roundtable sessions in which the poker-faced moderator throws participants' phones into a woodchipper, unveils anachronistic tech "innovations," throws eggs and gets a little too close for comfort.
Directed by Zach Merck of Make, the ads highlight Chevy vehicles' tech innovations while targeting competitors including Nissan, Toyota, Dodge and Ford.
Credits
- Date
- Oct 01, 2015
- Brand :
- Chevrolet
- Client :
- Chevrolet
- Agency :
- Commonwealth/McCann
- Director :
- Zach Merck
- Production Company :
- Make
- Chairperson :
- Linus Karlsson
- North America Chief Creative Office :
- Gary Pascoe
- Executive Creative Director :
- Duffy Patten
- Executive Creative Director :
- Bob Guisgand
- Associate Creative Director :
- Mike Palese
- Senior Copywriter :
- Melissa Gessner
- Executive Vice President, Global Director, Content :
- Jeff Beverly
- Executive Producer :
- Kelly Balagna
- Producer :
- Adam Davis
- Producer :
- Adam VanDyke
- Producer :
- Stuart Moutrie
- Producer :
- Vanessa Nikolic
- Account Director :
- Rebecca Chow
- Account Director :
- Jacqueline Redmond
- Director :
- Zach Merck/MAKE
- Executive Producer :
- Dana Locatell
- Supervising Producer/MAKE Partner :
- Tim Mack
- Executive Producer :
- Carolina Sanborn @Spotwelders
- Senior Producer :
- Lisa English @Spotwelders
- Editor :
- Livio Sanchez @Spotwelders
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