Louis Vuitton : Word

Yasiin Bey pays tribute to Muhammad Ali.

Published On
Jul 30, 2012

Editor's Pick

Yasiin Bey, aka Mos Def, Ogilvy France and director Stuart McIntyre of Steam Films pay tribute to Muhammad Ali in two beautiful films for Louis Vuitton, the fashion brand's first film campaign ever. Bey recites two poetic speeches (made famous by the boxer) in a dark, shadowy boxing rings while graphic designer Niels Shoe Meulman elaborates on the words with his gorgeous calligraphy. The entire campaign can be seen here.