AFL-CIO : Work Connects Us All - Print
It's what connects us.
Editor's Pick
The ACL-CIO's first branding campaign in over 12 years, out of SS+K with site production by B-Reel, is based on the idea of "work" being a shared value between all Americans, whether or not they belong to a union.
The linchpin is the web site, WorkConnectsUsAll.org, an interactive web experience where you can list what you do and get rewarded with a custom, bold animation that shows how it inspires and influences others. Another tool also lets you explore your connections through work and how they affect the world. You also have the option to create a poster demonstrating what you do and its importance.
The campaign also includes a television spot produced by Zelman Studios, and online media. Total cost was $1.5 million.
Credits
- Date
- Jan 20, 2012
- Client :
- AFL-CIO
- Brand :
- AFL-CIO
- Agency :
- SS&K
- Chief Creative Officer :
- Kash Sree
- Creative Director :
- Tim Hanrahan
- Creative Director :
- Tony Stern
- Copywriter :
- Nathan Phillips
- Art Director :
- Alvaro Rivera
- Director, Production :
- John Swartz
- TV Producer :
- Kelly Fagan
- Executive Interactive Producer :
- Elizabeth La
- Interactive Producer :
- Craig von Wiederhold
- Partner/Executive Producer :
- Rob Shepardson
- Production Company :
- B-Reel
- Production Company :
- Zelman Studios/Kids With Candy
- Editor :
- Peter Johnson
- Editor :
- Consulate Editorial
- TV Music :
- Search Party
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