AT&T : Work for Will -- Piano
Job offer! Kind of.
Editor's Pick
Want to "work" for Will Arnett? AT&T and BBDO Atlanta will make it happen, in a new campaign for the Windows Phone 8-powered Nokia Lumia 920. Featuring Will Arnett, the campaign, which has a couple of funny pre-rolls (like the one seen here) as well as a 30-second TV spot, features the actor and comedian talking about his assistant, the new phone. Then, he asks you to go to WorkForWill.com, and show him what you would do with the device, for a chance to become his new assistant. On the site, users can build their own Nokia Lumia 920, which then results in a customized response video from Arnett, showing him "interviewing" the device. Then, the videos are voted on, with the winner becoming Arnett's assistant for a day. The ad clearly states that this isn't an offer of employment (in this economy?!), just a contest, so sorry to get your hopes up.
Credits
- Date
- Nov 12, 2012
- Brand :
- AT&T
- Client :
- AT&T
- Agency :
- BBDO-Atlanta
- Director, Digital Strategy :
- Jonathan Krisel
- Production Company :
- Caviar
- Editor :
- Butcher Edit
Need a credit fix? Contact the Creativity Editors
Related work

AT&T: Demi Moore and Mila Kunis have a 'lot in common' in AT&T ad

AT&T: AT&T turns holiday ad tropes on their head to remind consumers that 'OK gifts are not OK'

AT&T: AT&T turned a fake song from an ad into a full music track—after fans requested it
