WorkLabs : The Who Search

Who will be Rick Boyko's successor?

Published On
May 23, 2011

Editor's Pick

Eight years ago, Rick Boyko left his post as CCO/co-President of Ogilvy North America to take on the arguably more important post of shaping young creative minds as the director of what was then called VCU Adcenter. Since then, he helped to evolve the school with the times, renaming it VCU Brandcenter and reshaping the curriculum accordingly. Boyko has announced he'll be departing once again, and VCU has launched this new site, The Who Search, to help find his successor. The site includes a look at the school's current board and a fun little showdown section pitting possible new leaders against each other. Bono, or Chuck Norris? You be the judge.

Credits

Date
May 23, 2011
Agency:
WorkLabs
Creative:
Cabell Harris

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Project Type