SkyTV launched a set of limited edition Sky+HD 1TB set top boxes in the lead up to the 2010 World Cup. The company tapped illustrator/political cartoonist Gerald Scarfe, best known for his artwork for Pink Floyd, British fashion designer Wayne Hemingway and actor Phil Daniels of Quadrophenia and East Enders fame to design three new soccer-themed boxes, priced at 249 pounds each.