Droga5, which has helped to provide clean water to those in need around the globe with the Tap Project, launches another goodworks mission along with the United Nations, and music star Beyonce. The agency and the U.N. have launched a campaign to support World Humanitarian Day, August 19, which celebrates humanitarian work around the globe. It includes a website. through which people can pledge to carry out an act of good.
The effort will also feature a music video for Beyonces song I Was Here, which will be filmed at the UN General Assembly Hall in New York before a live audience and will be released around the world on August 19. Production partners in the campaign are RSA and directors Kenzo Digital and Sophie Muller.