Anheuser-Busch : World Select Eye Candy

Well, Bud may be the King of Beers, but it apparently falls several heads short of Anheuser-Busch's Anheuser World Select, whose A-B-originated slogan is the internationally ultra-lofty "Ten Brewmasters. Four Continents. One Beer." What a r

Published On
Mar 25, 2004

Editor's Pick

Well, Bud may be the King of Beers, but it apparently falls several heads short of Anheuser-Busch's Anheuser World Select, whose A-B-originated slogan is the internationally ultra-lofty "Ten Brewmasters. Four Continents. One Beer." What a relief that some of the ads behind this potentially pompous global production number, from Hill Holliday/Boston, are unassumingly hip, green-schemed eye candy. "To reinforce this worldly positioning, we chose visual artists from around the world to depict the beer in print," explains CD Jeremy Schwartz. "We gave the artists three criteria to consider for their designs: make the color green significant to the design, since AWS is the first full-alcohol beer that A-B is bottling in green glass; feature the bottle shape and package design, either photographically or with a graphic approach; and consider incorporating the positioning line into the design." What we see here are three executions from Chicago artist Cody Hudson of Struggle Inc. , which Schwartz notes have a "decidedly urban hip-hop influence," and one ad (at right) that takes "an organic approach, tying the bottle's color to nature," from the Brazilian collective called Lobo. Clydesdales, eat your equine hearts out.