Happy Days of Childhood Get Grim Twist in New No Child for Sale Campaign

KBS+ Toronto Shows Dark Counterpart to Kids' Fun Times

Published On
May 05, 2014

Editor's Pick

The tropes of traditional kid advertising get a depressing twist in KBS+ Toronto's new campaign for relief organization World Vision's NoChildforSale initiative, which brings aid to children and families in impoverished countries. Familiar, happy images of boys and girls getting ready for bedtime, playing imaginatively with a blanket and sharing a bar of chocolate are juxtaposed with their tear-jerking, grim analogues featuring less fortunate little ones.

Credits

Date
May 05, 2014
Brand:
World Vision
Client:
World Vision
Agency:
KBS&-Toronto
Director:
Miles Jay
Production House:
OPC/FS
Editor:
Jackie Roda
Editing House:
School Editing
Online:
Fort York VFX
Colour:
Eric Whipp - Alterego
Music:
Me&John - Pirate Toronto
Broadcast Producer:
Clare Cashman
Chief Creative Officer:
Matt Hassell
Executive Creative Director/Production:
Dan Pawych
Art Director:
Travis Cowdy
Writer/Creative Director:
Lyranda Martin-Evans

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Project Type