Cirque du Soleil performs Pay Per View Special for Charity

Sid Lee helps create one-off extravaganza celebrating water

Published On
Mar 20, 2013

Editor's Pick

To highlight this year's World Water Day on Friday, March 22th, 2013, Sid Lee collaborated with water charity One Drop and Cirque du Soleil to create an original show that's available to view online. Viewers will pay $5 to view the 90 minute show on the website for just seven days and the money will be donated to One Drop. Taking place in Las Vegas, the production will highlight water as the essence of life within the Earth's ecosystem. It features 237 Cirque du Soleil artists and guest performers and will be filmed by 12 cameras to create a "front row seat" perspective. The event is sponsored by Lamborghini and MGM Resorts International.

Credits

Date
Mar 20, 2013
Brand:
World Water Day
Client:
World Water Day
Agency:
Sid Lee - Montreal
Vice President, Partner:
Nicholas van Erum
Account Director:
Joanne Tremblay
Creative Director:
Christophe Bergeron
Art Director:
Etienne St-Denis
Account Manager:
Marie-Laurence Grenier-Trempe
Designer:
Elisa-Maude Tremblay
Content Producer:
Amine Rais
Social Media Strategist:
Isabelle Chrun
Analytics Lead:
Anne-Marie Castonguay
Copywriter:
Marcus Hildebrandt
Artistic Director, Teaser:
Jonathan Nicol
Social Media Copywriter:
Robert Rousseau
Video Production:
Jimmy Lee
Web Development:
Globalia

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