Pit Your Running Speed Against a Tiger

In Russia, World Wide Fund for Nature Does Something Unusual With Your Running App

Published On
Feb 25, 2015

Editor's Pick

Forget comparing your running times with your friends. The World Wide Fund for Nature is letting Russians pit themselves against a tiger running in the wild with its latest campaign. Via a website that links to their running app, participants can go head-to-head in a timed trial with an animal fitted with a GPS tracker. With a tiger running an average of 20 kilometers a day, you'll have to be pretty fit to beat it. Those who don't will automatically make a $5 donation to the charity's Save the Tiger fund. Meanwhile, you can compare your speeds with other runners, and the tiger, on Twitter, using the hashtag #Run4Tiger.

The app was developed by Moscow agency Hungry Boys for WWF for Nature in Russia.


Feb 25, 2015
Hungry Boys
World Wide Fund for Nature
World Wide Fund for Nature
Creative Director:
Vlad Sitnikov
Ksenia Arestova
Victor Kozlov
Art Direction:
Sergey Andronov
Anna Komarova
Motion Designer:
Sergey Yumakov
PR Manager:
Alena Timchenko

Need a credit fix? Contact the Creativity Editors

Project Type