A child brings the world together in a heartfelt Ramadan spot
Retailer Babyshop imagines a month where walls don't matter
Editor's Pick
Muslim families come together during the month of Ramadan for reflection and fasting. But for many people around the world, the traditions are hard to keep. Refugees are separated from family by distance or war. Famine and hunger mean there's no food for iftar, the evening meal that breaks the fast.
A new spot from children's retailer Babyshop imagines a world without these barriers. A child from a well-to-do family experiences the promise of Ramadan in his own home, but as he explores a world without walls, he sees the lives of displaced people, of Muslims in other parts of the globe, of the elderly in a nursing home and children in an orphanage.
The longform spot from FP7/McCann Dubai breaks today, the first day of Ramadan. It is running on YouTube and Facebook and is paired with in-store activities and social media assets.
Credits
- Date
- May 15, 2018
- Brand :
- Babyshop
- Agency :
- FP7/McCann-Dubai
- Production House :
- Mitra Films
- Post Production :
- Abis Studio
- Audio Production :
- BKP
- Client Team :
- Ruban Shanmugarajah
- Client Team :
- Deepak Mahnot
- Client Team :
- Mitin Chakraborty
- Client Team :
- Dina Barakat
- Director :
- Mikkel Blaabjerg Poulsen
- Director, Photography :
- Jonas Berlin
- Copywriting :
- Tahaab Rais
- Art Direction :
- Tahaab Rais
- Screenplay :
- Tahaab Rais
- Agency Producer :
- Karol Akl
- Agency Producer :
- Darine Kanj Maalouli
- Regional Head of Strategy :
- Tahaab Rais
- GM - Business Unit :
- Nima Askari
- Senior Account Director :
- Vicky Kriplani
- Executive Creative Director :
- Oliver Robinson
- Creative Director :
- Mark Williams
- Singer :
- Brittin Lane
- Songwriter :
- Tahaab Rais
- Composer :
- Joe Dickinson
- Set Art Director :
- Tibi Hristu
- Construction Coordinator :
- Alex Gherghe
- Wardrobe Stylist :
- Brandusa Ioan
- 1st Assistant Director :
- Cristi Ciurea
- Focus Puller :
- Ionut Perianu
- Gaffer :
- Gabi Sora
- Key Grip :
- Cristi Toader
- Editor :
- Theodora Penciu
- Colorist :
- George Bodrug
- Graphic Department :
- Mihaela Magopat
- Graphic Department :
- Anca Adascalitei
- Graphic Department :
- Razvan Dit
- Graphic Department :
- Lucian Prorocu
- Dailies and Data :
- Cristi Sandu
- Post Production Producer :
- Loredana Moise
- Production Manager :
- Liviu Gherghe
- Producer :
- Costin Rantes
- Art Creative Direction :
- Tahaab Rais
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