Zappos : The World's Fastest Nudist

Mover over Naked Cowboy, this guy's got a fanny pack!

Published On
Oct 28, 2009

Editor's Pick

Over the last few months, New Yorkers may have been blessed with a sighting of The World's Fastest Nudist, a man sprinting through the city and its boroughs wearing little more than a fanny pack over his private parts. While giving the Naked Cowboy some stiff competition, he updated his escapades on his blog, built up a sizable following on YouTube and garnered attention from various media outlets. Turns out, the whole thing was a clever stunt via New York's Agent 16 and production outfit Bullet, to promote the fact that online shoe retailer Zappos.com also sells clothes.

Credits

Date
Oct 29, 2009
Brand:
Zappos
Client:
Zappos
Executive Creative Director:
Dave Pachence
Executive Creative Director:
Chris Lenox
Agency:
Agent 16
Copywriter:
Jay Libertore
Production Company:
Bullet
Producer/Music Supervisor:
Patrick Oliver
Director:
Jedd Thomas
Producer:
Natalie Bitnar
Editorial Company:
Chinagraph
Editor:
Pete Slife

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Project Type