Taco Bell Sets World Afire in Ad for New Doritos Locos Taco

Everyone's Scratching Their Heads Over Big Reveal from Deutsch L.A.

Published On
Aug 27, 2013

Editor's Pick

Although the rest of the world seems to already know, the folks in Deutsch L.A.'s new Taco Bell spot, directed by Arts & Sciences' Matt Aselton, seem to be clueless about the fast feeder's latest addition to its Doritos Locos Tacos lineup. Factory workers, science students and the cast of a big studio production scratch their heads wondering what it could be, as flames ignite all around them. The visual clues, of course, announce that it's the bright red Fiery Doritos Locos Taco.


Aug 27, 2013
Agency :
Deutsch-Los Angeles
Brand :
Taco Bell
Client :
Taco Bell
Director :
Matt Aselton
Production Company :
Arts & Sciences
Chief Marketing and Innovation Officer :
Chris Brandt
Brand :
Tracee LaRocca
Senior Manager of Brand Experience :
Aron North
Manager of Brand Experience :
Ashley Prollamante
President :
Brian Niccol
Group Creative Director :
Brett Craig
Creative Director :
Jason Karley
Creative Director :
Josh DiMarcantonio
Senior Art Director :
Gordy Sang
Senior Copywriter :
Brian Siedband
Director, Integrated Production :
Vic Palumbo
Executive Producer :
Paul Roy
Senior Producer :
Mila Davis
Music Supervisor :
Dave Rocco
Director, Photography :
Nigel Bluck
Executive Producer :
Marc Marrie
Managing Director :
Mal Ward
Line Producer :
Scott Kaplan
1st Assistant Director :
Craig Pinckes
Editorial Company :
Editor :
Jay Nelson
Assistant Editor :
Luke McIntosh
Assistant Editor :
Sean Stender
Senior Producer :
Amburr Farls
Executive Producer :
Carr Schilling
Post Producer :
Colorist :
Ricky Gausis
Visual Effects :
Visual Effects/Online Artist :
Jason Frank
Visual Effects Assistant Artist :
Patrick Vollkommer
Visual Effects Creative Director :
Claus Hansen
Visual Effects Producer :
Stephanie Allis
Music :
Massive Music
Music :
AFM Stock
Sound Design :
740 Sound
Sound Designer :
Rommel Molina
Associate Producer :
Jeff Martin
Executive Producer :
Scott Ganary
Audio Post :
Lime Studios
Mixer :
Rohan Young
Audio Assistant :
Patrick Navarre
Executive Producer :
Jessica Locke
End Tag Mnemonic :
Method Studios
Executive Producer :
Robert Owens

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