Taco Bell Sets World Afire in Ad for New Doritos Locos Taco
Everyone's Scratching Their Heads Over Big Reveal from Deutsch L.A.
Aug 27, 2013
Although the rest of the world seems to already know, the folks in Deutsch L.A.'s new Taco Bell spot, directed by Arts & Sciences' Matt Aselton, seem to be clueless about the fast feeder's latest addition to its Doritos Locos Tacos lineup. Factory workers, science students and the cast of a big studio production scratch their heads wondering what it could be, as flames ignite all around them. The visual clues, of course, announce that it's the bright red Fiery Doritos Locos Taco.