Mitsubishi : World's Most Dangerous Road - Behind the Scenes
A test drive on the 'road of death'.
May 10, 2011
Dubbed ' the world's most dangerous road', the Yungas Road in Bolivia is the focus of Mitsubishi's latest campaign from 180 LA (whose previous work includes a virtual test drive for the Outlander).
This time, Mitsubishi takes its Outlander and Outlander Sport cars for a test drive on the notorious mountain road in the Andes, which is narrow with sheer drops and difficult weather conditions, claiming up to 300 lives a year. The campaign includes television as well as a digital element where viewers can participate in a 360 degree view test drive. There will also be social media, including a dedicated Facebook page.