Mitsubishi : World's Most Dangerous Road - Behind the Scenes

A test drive on the 'road of death'.

Published On
May 10, 2011

Editor's Pick

Dubbed ' the world's most dangerous road', the Yungas Road in Bolivia is the focus of Mitsubishi's latest campaign from 180 LA (whose previous work includes a virtual test drive for the Outlander).

This time, Mitsubishi takes its Outlander and Outlander Sport cars for a test drive on the notorious mountain road in the Andes, which is narrow with sheer drops and difficult weather conditions, claiming up to 300 lives a year. The campaign includes television as well as a digital element where viewers can participate in a 360 degree view test drive. There will also be social media, including a dedicated Facebook page.


May 11, 2011
Brand :
Client :
Agency :
180 LA
Executive Creative Director :
William Gelner
Creative Director :
Gavin Milner
Creative Director :
Grant Holland
Copywriter :
Mike Burdick
Art Direction :
Mike Bokman
Head of Production/Managing Partner :
Peter Cline
Producer :
Cherie Appleby
Group Account Director :
Amy Call
Account Director :
Sandy Song
TV Production Company :
Production Company :
Artistas Latinos
Director :
Jordan Valenti
Behind the Scenes Director :
Johanan Benavides
Head of Production :
John Quinn
Executive Producer :
Beth George
Editorial :
Beast Editorial
Editor :
Igor Kovalik
Behind the Scenes Editor :
Adam Svatek
Executive Producer :
Sybil McCarthy
Producer :
Joanna Hall
Assistant Editor :
Seema Naik

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