World’s Oldest e-Sports Team
Published On
Jun 17, 2021
Description
To keep Remembrance Day relevant for younger generations, Home Equity Bank partnered with The Royal Canadian Legion to recruit four veterans (all over 90 years of age) to form the world’s oldest E-Sports team; “Team Legion”. Video game influencers on Twitch, YouTube and Facebook Live joined them on virtual battlefields not to play, but to lay down their controllers, hear their stories and honor their service. The world’s oldest E-Sports team reminded the young generation that war is not a game.
Credits
- Date
- Jun 17, 2021
- Agency :
- Zulu Alpha Kilo
- Client :
- HomeEquity Bank
- Creative Director :
- Zak Mroueh
- Art Director :
- Vic Bath
- Art Director :
- Michael Romaniuk
- Writer :
- Dan Cummings
- Writer :
- Jackson Kemp
- Designer :
- Zoe Kim
- Designer :
- Vic Bath
- Account Team :
- Anjelica Kapetanos
- Account Team :
- David Tremblay
- Planning Team :
- Tim Hopkins
- Client :
- Niary Toodakian
- Client :
- Yvonne Ziomecki
- Client :
- Vivianne Gauci
- Client :
- Erin Wilson
- Media Agency :
- OMD
- Media Team :
- Dwayne Mataseje
- Media Team :
- Mitchell Cornelisse
- PR Agency :
- Provident Communications
- PR Team :
- Morgan McLellan
- Producer :
- Mitch Cappe
- Production House :
- Zulubot
- Editor :
- Micah Rix-Hayes
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