World’s Oldest e-Sports Team

Published On
Jun 17, 2021

Description

To keep Remembrance Day relevant for younger generations, Home Equity Bank partnered with The Royal Canadian Legion to recruit four veterans (all over 90 years of age) to form the world’s oldest E-Sports team; “Team Legion”. Video game influencers on Twitch, YouTube and Facebook Live joined them on virtual battlefields not to play, but to lay down their controllers, hear their stories and honor their service. The world’s oldest E-Sports team reminded the young generation that war is not a game.

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Credits

Date
Jun 17, 2021
Agency :
Zulu Alpha Kilo
Client :
HomeEquity Bank
Creative Director :
Zak Mroueh
Art Director :
Vic Bath
Art Director :
Michael Romaniuk
Writer :
Dan Cummings
Writer :
Jackson Kemp
Designer :
Zoe Kim
Designer :
Vic Bath
Account Team :
Anjelica Kapetanos
Account Team :
David Tremblay
Planning Team :
Tim Hopkins
Client :
Niary Toodakian
Client :
Yvonne Ziomecki
Client :
Vivianne Gauci
Client :
Erin Wilson
Media Agency :
OMD
Media Team :
Dwayne Mataseje
Media Team :
Mitchell Cornelisse
PR Agency :
Provident Communications
PR Team :
Morgan McLellan
Producer :
Mitch Cappe

Production House :
Zulubot
Editor :
Micah Rix-Hayes

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