LG Launches Four Millimeter-Thin Television With an Ad on a Magazine Spine

M&C Saatchi Stockholm Realizes Mag and TV Are Both Four mm Thin

Published On
Feb 21, 2014
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M&C Saatchi Stockholm helps LG launch the new curved, OLED-TV, touted as one of the thinnest televisions on the market. When looking into a print ad for the television, the agency realized that leading Nordic electronics mag, "Sound & Vision" happened to be 4 mm thin -- exactly the same as the television itself, leading to a very cool media placement on the magazine's spine.