State Farm Shows Why You Need Insurance During the World Cup

Alma's Hilarious Campaign Depicts the Dark Side of Soccer Revelry

Published On
Jun 12, 2014

Editor's Pick

State Farm makes itself very, very relevant during the World Cup with this hilarious ad created out of Alma and running in both English and Spanish-speaking outlets. The spot depicts various celebrations during the big game, with families going wild over their team's goals and foibles, unwittingly victimizing their beloved homes. Point being, consumers can be "worry free" about enjoying football as long as they have State Farm.

A social element of the campaign invites people to record their own #WorryFree celebrations by uploading victory videos into a Facebook app that will, just as in the spot, slow them down and set them to the ad's "Born to be Alive" soundtrack.