Discovery Channel : Worst Handyman
Feeling stressed? Got the urge to take a chainsaw to the nearest wall or a blowtorch to the nearest pipe? Well, viewers of Discovery Channel's renovation reality show Canada's Worst Handyman no longe
Published On
Apr 05, 2006
Editor's Pick
Feeling stressed? Got the urge to take a chainsaw to the nearest wall or a blowtorch to the nearest pipe? Well, viewers of Discovery Channel's renovation reality show Canada's Worst Handyman no longer have to indulge their destructive impulses vicariously. Interactive agency and advergame developer Fuel Industries has developed HomeWrecker, a website chock full of mini-games that utilize interactive video technology to put players right in the middle of the show's do-it-yourself action. "Video is a passive medium, but the internet isn't," says director of creative marketing Sean MacPhedran. "Would a consumer rather watch destructionor destroy?"
Credits
- Date
- Apr 05, 2006
- Game Design :
- Karbon Arc
- Client :
- Discovery Channel
- Chief Creative Officer :
- Mike Burns
- Creative Contributor :
- Rob Plowman
- Copywriter :
- Tim Bacon
- Director, Creative Marketing :
- Sean MacPhedran
- Design :
- Chris Scrivens
- Design :
- Joel Grenier
- Production :
- Carrie Harris
- Design Director/Flash Designer :
- Jason Slater
- Design Director/Flash Designer :
- Julian Dolce
- Music/Sound Effects :
- Rob Plowman
- Music/Sound Effects :
- Mike White
- Photography/Video Editing :
- Cy Hogg
- Photography/Video Editing :
- Pat Lau
- Still Photographer :
- Pascal Boraschi
- Project Manager :
- Pascal Boraschi
- Agency :
- Fuel Industries
- Brand :
- Discovery Channel
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Project Type