Inspired by the viral #GetReadyWithMe (#GRWM) trend, Soap & Glory (a No7 Beauty Company brand), in partnership with WPP (VMLY&R, Hill+Knowlton Strategies & Mediacom), is challenging users to take the #GetNakedWithMeChallenge in a new campaign featuring Soap & Glory Flake Away Body Scrub. Designed to encourage the Soap & Glory community to get naked and feel glorious in their own skin, this playful twist on the viral trend is making private moments more public by spotlighting women's body care routines.

Kicking off the campaign is Kaitlyn Bristowe, the former star of ABC’s The Bachelorette Season 11, c Off the Vine Podcast host, and Dancing with the Stars 2021 champion. The embodiment of Soap & Glory's mission, Kaitlyn is bold, fearless, and confident in her own skin. The campaign will also be supported by a group of influencers, such as Abby Howard (@matt_and_abby) and Monet McMichael (@monetmcmichael). 

All participants who join the #GetNakedWithMeChallenge by sharing their own glorious transformation using Soap & Glory Flake Away Body Scrub and tag @SoapandGloryUSA will be entered for the chance to win some of Kaitlyn Bristowe’s favorite Soap & Glory products, including a years’ supply of Flake Away. 

Link to TikTok: https://www.tiktok.com/@kaitlynbristowe/video/7194916234620718382?is_from_webapp=1&sender_device=pc&web_id=7068376328118650373