WPP Wants You to Get Naked with Kaitlyn Bristowe and Soap & Glory

Published On
Feb 02, 2023
Kaitlyn Bristowe

Description

Inspired by the viral #GetReadyWithMe (#GRWM) trend, Soap & Glory (a No7 Beauty Company brand), in partnership with WPP (VMLY&R, Hill+Knowlton Strategies & Mediacom), is challenging users to take the #GetNakedWithMeChallenge in a new campaign featuring Soap & Glory Flake Away Body Scrub. Designed to encourage the Soap & Glory community to get naked and feel glorious in their own skin, this playful twist on the viral trend is making private moments more public by spotlighting women's body care routines.

Kicking off the campaign is Kaitlyn Bristowe, the former star of ABC’s The Bachelorette Season 11, c Off the Vine Podcast host, and Dancing with the Stars 2021 champion. The embodiment of Soap & Glory's mission, Kaitlyn is bold, fearless, and confident in her own skin. The campaign will also be supported by a group of influencers, such as Abby Howard (@matt_and_abby) and Monet McMichael (@monetmcmichael). 

All participants who join the #GetNakedWithMeChallenge by sharing their own glorious transformation using Soap & Glory Flake Away Body Scrub and tag @SoapandGloryUSA will be entered for the chance to win some of Kaitlyn Bristowe’s favorite Soap & Glory products, including a years’ supply of Flake Away. 

Link to TikTok: https://www.tiktok.com/@kaitlynbristowe/video/7194916234620718382?is_from_webapp=1&sender_device=pc&web_id=7068376328118650373

Credits

Date
Feb 02, 2023
Agency :
VML
US WPP Lead :
Jessica Post
Chief Creative Officer North America :
Jason Xenopoulos
Executive Creative Director :
Nathalie Brown
Group Creative Director :
Gretchen Menter
Group Director Client Engagement :
Erica Philippone
Creative Director :
Perle Arteta
Copywriter :
Kyle Nutter
Art Director :
Tamiria Perkins
Senior Strategist :
Natasha Davis
Group Connections Director Social :
Doron Faktor
Connections Supervisor Social :
Vanessa Ruiz
Senior Program Manager :
Andrea Rosado
Account Manager Client Engagement :
Maggie Rogers
Hill+Knowlton Strategies
Lead Communications Strategist :
Lindsay Glassman
Communications Deputy :
Rena Krauser
Senior Brand Strategist :
Stacey Levine
Senior Influencer Strategist :
Libby Schaefer
Senior Account Strategist Media Relations :
Monica Almeida
Account Executive Media Relations :
Vanessa Vela
Mediacom
Group Account Director :
Jacqueline Puzo
Associate Director Integrated Planning :
Tara Rolf
Associate Director :
Kristopher Kidd
Manager Paid Social :
Neha Marfatia
Client :
No7
Client :
Soap & Glory
CMO North America :
Anisha Raghavan
Senior Brand Director :
Xue Li
Head of Communications :
Nathalie Banker
Director of Media :
Bridget Jeffers-Flynn
Brand Manager :
Anne Kennedy
Brand Coordinator :
Sara Silvestri
Assistant Manager Social Media :
Chandler Carter
Assistant Manager Communications :
Justine Mendoza
Coordinator PR & Influencer :
Ariana LaRosa
Senior Manager Paid Media :
Samantha Bince
Manager Brand Media :
MaryClaire Schulz

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