Wrangler : Spring/Summer 2013 Site

Clothes in action.

Published On
Feb 08, 2013

Editor's Pick

Count on Wrangler to do strange things with its clothing. The brand once again teams up with Swedish creative shop Kokokaka to promote its Spring/Summer 2013 Men's line. The new site features an interface similar to previous efforts, in which dragging a cursor will reveal the clothes"and models-- in all sorts of unique angles. But this time, the action's set against a surreal, cinema-gone-wild backdrop. A man flees from a tumbling car in one scene, another shoots out of a tunnel==and manages to change his outfit and land into a completely different location while yet another dude spins furiously like a drill against a metropolitan skyline.