A Tax Day Injustice, Brought to You by Snickers

You're Not You When You're Hungry and You're Doing Your Taxes

Published On
Apr 13, 2015

Editor's Pick

Tax Day is upon us. Deductions are now in the hands of a greater power, and everything--from paperclips to electronics--are under the scrutiny of the IRS. So Snickers wants you to make sure you're not doing your taxes on an empty stomach.

In the latest from the "You're Not You When You're Hungry Campaign," BBDO New York presents a faux documentary about an Arizona woman who expanded the scope of typical business deductions. Eating a Snickers bar helped the woman continue to work in the evening, so she recorded the purchase on her taxes.

The deduction was promptly rejected by the IRS, but she found justice eventually. Snickers came to her door with a check for the full amount of the candy bar: $.89.

The film was directed by Evan Bernard.


Apr 13, 2015
Brand :
Client :
Agency :
BBDO-New York
Chief Creative Officer :
David Lubars
Chief Creative Officer :
Greg Hahn
Executive Creative Director :
Gianfranco Arena
Executive Creative Director :
Peter Kain
Creative Director :
Peter Alsante
Associate Creative Director :
Matthew Zaifert
Managing Director :
Kirsten Flanik
Director, Integrated Production :
David Rolfe
Group Executive Producer :
Amy Wertheimer
Producer :
Mona Lisa Farrokhnia
Music Producer :
Julia Millison
Group Planning Director :
Crystal Rix
Senior Planner :
Alaina Crystal
Director :
Evan Bernard
Director, Photography :
Joseph DeSalvo
Line Producer :
Koji Yahagi
Production Supervisor :
Renee Haar
Project Lead :
Michael Gentile
Audio Engineer :
Corey Bauman
Illustrator :
Kieran Bergin
Editorial :
Editor :
Ryan Bukowski
Executive Producer :
Corina Dennison
Producer :
Malia Rose
Colorist :
Stephen Picano

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