New York Lottery : Writer's Room

Thiiiis rich.

Published On
Feb 03, 2013

Editor's Pick

DDB New York (our Agency to Watch this year) returns with a couple of new executions for its "Yeah, That Kind of Rich" campaign for the New York Lottery, which has rich lotto-winners figuring out insanely expensive solutions for the things they have to do. "Writer's Room" features a very funny guy who happens to have a little bit of extra help, while "Alien Invasion" has a scripted alien attack on a close friend -- but to what end?


Feb 04, 2013
Brand :
New York Lottery
Client :
New York Lottery
Agency :
DDB-New York
Chief Creative Officer :
Matt Eastwood
Group Creative Director :
Richard Sharp
Group Creative Director :
Mike Sullivan
Creative Director :
Scott Cooney
Creative Director :
Sean Labounty
Head of Production :
Ed Zazzera
Executive Producer :
Walter Brindak
Production Company :
O Positive
Edit :
Cutting Room
Editor :
Chuck Willis
Assistant Editor :
Mike Ramirez
Assistant Editor :
Steve DiLeone
Executive Producer :
Melissa Lubin
Producer :
Eytan Gutman
Colorist :
Les Rudge
Audio Engineer :
Walter Bianco
Executive Producer :
Ralph Laucella
Director, Photography :
Marc Laliberte-Else
Director :
David Shane

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Project Type