New York Lottery : Writer's Room

Thiiiis rich.

Published On
Feb 03, 2013

Editor's Pick

DDB New York (our Agency to Watch this year) returns with a couple of new executions for its "Yeah, That Kind of Rich" campaign for the New York Lottery, which has rich lotto-winners figuring out insanely expensive solutions for the things they have to do. "Writer's Room" features a very funny guy who happens to have a little bit of extra help, while "Alien Invasion" has a scripted alien attack on a close friend -- but to what end?