These Funny Spots Remind You Delta Now Lets You Message From 'Above'
W+K NY Ads Promote New In-Flight Messaging Services
Editor's Pick
Delta is now letting passengers send instant messages while in-flight, and to spread the word, it's created a series of short, funny ads about texting "from above."
Created by Wieden+Kennedy New York, the 10-second films see people on the ground receiving messages from people who descend from "above," upside down, to relay their greetings. There's a girlfriend who doesn't look too sure about a message of love from her boyfriend, a son interrupting his mom's card game to complain that his ears are blocked, and, seen here, a random guy from a bar who hilariously got the wrong number .
The ads, directed by Fatal Farm via Gifted Youth, are running on Snapchat and digital now throughout the end of the year. Delta's free in-flight messaging is being offered across all Gogo-enabled planes.
Credits
- Date
- Nov 15, 2017
- Brand :
- Delta
- Client :
- Delta
- Agency :
- Wieden & Kennedy - New York
- Executive Creative Director :
- Karl Lieberman
- Creative Director :
- Sean McLaughlin
- Creative Director :
- Jaclyn Crowley
- Copywriter :
- Matt Spicer
- Art Director :
- Molly Jamison
- Head of Integrated Production :
- Nick Setounski
- Producer :
- Alexey Novikov
- Planning Director :
- Sean Staley
- Strategist :
- Cristina Pansolini
- Account Team :
- Liz Taylor
- Account Team :
- Lauren Smith
- Account Team :
- Kerry OConnell
- Project Manager :
- Ashlea Ramirez
- Business Affairs :
- Carla Curry
- Business Affairs :
- Lindsey Timko
- Production Company :
- Gifted Youth
- Director :
- Fatal Farm
- Managing Director/Executive Producer :
- Dal Wolf
- Executive Producer :
- Anthony M. Ficalora
- Line Producer :
- Alistair Walford
- Director, Photography :
- Jeff Powers
- Editorial Company :
- Joint
- Editor :
- Tom Vogt
- Post Producer :
- Renee Haar
- Post Executive Producer :
- Michelle Carman
- Editorial Assistant :
- Joe Garst
- Editorial Assistant :
- Stephen Nelson
- Mix Company :
- Sonic Union
- Mixer :
- Steve Rosen
- Producer :
- Justine Cortale
- Producer :
- Pat Sullivan
- Music House :
- Asche & Spencer
- Executive Producer :
- Matt Locher
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