This dystopian environmental tale is a dark eye-opener amid the festive flurry of U.K. Christmas ads

WWF spot from Uncommon about a girl and a jaguar warns of the dangers of deforestation

Published On
Nov 15, 2019

Editor's Pick

The World Wildlife Fund is warning about the dangers of deforestation in a new ad campaign that's set to run in primetime TV spots among the U.K.'s Christmas ad offerings encouraging wildlife adoption.

Created by Uncommon, it's the story of a young girl rallying a crowd to protect a threatened wild jaguar as it flees a bulldozer in the chaos of a burning rainforest. The film concludes in the girl’s bedroom, where we see a charcoal drawing of the endangered jaguar, created using charcoal from trees destroyed in a recent rainforest fire. The message is that adopting an animal is also "adopting a different future."

The film has some powerfully dystopian scenes, but it's the craft that really impresses. It's a stop motion animation directed by Noah Harris of Agile Films, and and crafted in collaboration with the team that worked on such as Wes Anderson’s "Isle of Dogs."  The production comprised over six weeks of intricate model-making and set-building, followed by a two week shoot. 

The ad broke this week during "Coronation Street," with other prime-time slots across ITV, Channel 4 and on-demand channels throughout the festive period. It will also screen in cinemas across the U.K. from November 22.

 

Credits

Date
Nov 15, 2019
Client:
WWF
Agency:
Uncommon-London
Production Company:
Agile Films
Director:
Noah Harris
Editor:
Max Windows
Edit:
Stitch
Exec Producer:
Myles Payne
Producer:
Emma Bewley
Director of Photography:
Toby Howell
Animator:
Andy Biddle
Animator:
Tobias Fouracre
Animator:
Dan Gill
Character Design:
Felicie Haymoz
Model Maker:
AMS Models
Art Director:
Gordon Allen
Charcoal Artist:
Finn Notman
Post Production:
Agile Films
Post Production:
nineteentwenty
VFX Artist:
David Horsburgh
VFX Artist:
Chrys Aldred
Colorist:
Jason Wallis
Color:
Electric Theatre Collective
Music & Sound:
Soundtree Music
Soundtrack Composer:
Luke Fabia
Soundtrack Composer:
Luis Almau
Sound Design & Mix:
Henning Knoepfel
Music & Sound Producer:
Jay James
Music & Sound Producer:
Neil Athale
Media Agency:
Vizeum
Media Planner:
Charlotte Jackson
Media Planner:
Lauren Chandler
Media Planner:
Hannah Kane

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