This dystopian environmental tale is a dark eye-opener amid the festive flurry of U.K. Christmas ads
WWF spot from Uncommon about a girl and a jaguar warns of the dangers of deforestation
Nov 15, 2019
The World Wildlife Fund is warning about the dangers of deforestation in a new ad campaign that's set to run in primetime TV spots among the U.K.'s Christmas ad offerings encouraging wildlife adoption.
Created by Uncommon, it's the story of a young girl rallying a crowd to protect a threatened wild jaguar as it flees a bulldozer in the chaos of a burning rainforest. The film concludes in the girl’s bedroom, where we see a charcoal drawing of the endangered jaguar, created using charcoal from trees destroyed in a recent rainforest fire. The message is that adopting an animal is also "adopting a different future."
The film has some powerfully dystopian scenes, but it's the craft that really impresses. It's a stop motion animation directed by Noah Harris of Agile Films, and and crafted in collaboration with the team that worked on such as Wes Anderson’s "Isle of Dogs." The production comprised over six weeks of intricate model-making and set-building, followed by a two week shoot.
The ad broke this week during "Coronation Street," with other prime-time slots across ITV, Channel 4 and on-demand channels throughout the festive period. It will also screen in cinemas across the U.K. from November 22.