This Bar Will Only Serve You Ice If You Share WWF's Global Warming Message

An Unusual Way to Highlight Melting Polar Icecaps

Published On
Aug 31, 2017

Editor's Pick

WWF Adria, the Croatian branch of the environmental charity, is getting people in the region to share a message about melting polar ice caps in an unusual way; denying them ice in their drinks.

Agency Bruketa & Zinic OM has been running a summer campaign in bars in Belgrade and Zagreb where drinks are served without ice. A WWF straw and a sign was put inside the glass saying: "Wondering why there's no ice? It would be much cooler if you did something about global warming."

The customer could then obtain their ice only by sharing a photo of their drink, and tagging WWF Adria. There was further information about global warming on a leaflet on their table, including tips on how to reduce your energy consumption.

Credits

Date
Aug 31, 2017
Brand:
WWF
Client:
WWF
Agency:
Bruketa & Zinic OM
Chief Communications Officer:
Petra Boic Petrac
Communications and Corporate Relations Coordinator:
Martina Subasic
Communications Officer:
Denis Povijac
Communications Officer:
Bojan Stojanovic
Creative Director:
Nikola Zinic
Strategic Planning Director:
Ivan Tanic
Chief Communications Officer:
Petra Boic Petrac
Communications and Corporate Relations Coordinator:
Martina Subasic
Communications Officer:
Denis Povijac
Communications Officer:
Bojan Stojanovic
Creative Director:
Nikola Zinic
Strategic Planning Director:
Ivan Tanic
Strategic Planner:
Tea Silvia Vlahovic
Art Director:
Nebojsa Cvetkovic
Copywriter:
Ivan Pavicic
Senior Designer:
Dragana Iles
Account Executive:
Sonja Martinovic Domitrovic
PR Manager:
Jelena Mihelcic
Camera Operator:
Sinisa Pasic
Photography/Video Editing:
Davorin Svaner

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Project Type