WWF's latest film is a unique take on underlining that we are all connected on the planet. Using intricate rope sculptures, it aims to show that we are all responsible and any disruption in the thin line that connects us will create a disaster for everyone and everything in the fragile ecosystem.
The film was commissioned by Ogilvy Mexico for WWF and directed by Mato Atom for Troublemakers. tv. Its production was a truly global effort; treatment, art direction and look were defined and passed on to the CG / VFX studio Digital-District in Paris, while Atom directed out of New York to define the animatic, camera, pace and timings to achieve the desired look for the threads.