Glass Explorer and WWF Researcher Sabita Malla Uses Glassware to Save Rhinos

Anomaly Creates Film About Conservation for Earth Day

Published On
Apr 22, 2014

Editor's Pick

To celebrate Earth Day, Google Glass and Anomaly collaborate on a beautiful film featuring WWF senior research officer Sabita Malla in the brand's latest Explorer Story. It shows Glass Explorer Ms. Malla out in the field, going about her work to save rhinos in the wild using Glassware like Field Notes to help in her study.

As Ms. Malla explains, conservation work often happens in environments not ideal for note-taking with pen and paper, so with custom-built Glassware like Field Notes, researchers at the World Wildlife Fund (which joined the program in October) are able to work hand-free, safely and accurately.

Today, Google also has opened up a challenge for U.S. nonprofits who want to get in on Glass -- five companies will get a pair, a training session, a $25,000 grant and developer access.


Apr 22, 2014
Brand :
Google Glass
Client :
Google Glass
Agency :
Anomaly-New York
Chief Creative Officer :
Mike Byrne
Executive Creative Director :
Eric Segal
Creative Director :
Jason Musante
Head of Production :
Andrew Loevenguth
Executive Producer :
Niki Polyocan
Senior Producer :
Jennifer Hile
Art Director :
Rick Jacques
Copywriter :
Luke Sacherman
Production Company :
Logan East
Director :
Alan Bibby
Director :
Paul Minor
Director, Photography :
Magni Agustsson
Executive Producer :
Dan Sormani
Line Producer :
Ryan Creighton
Editorial Company :
Logan East
Editor :
Brad Waskewich
Producer :
Madison Brigode
Visual Effects Company :
Logan East
Designer :
Jeffery Welk
Visual Effects Supervisor :
J. John Corbett
Telecine Company :
Colorist :
Mark Gethin
Mix Company :
Sound Lounge
Mixer :
Rob DiFondi

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