ESPN : X Games Human Twitter

Twitter goes analog.

Published On
Jul 28, 2011

Editor's Pick

To kick off ESPN's annual X Games at the Staples Center in L.A., Wieden + Kennedy New York have gone analog with Twitter. X Games fans can tweet their messages to athletes with the hashtag #humantwitter, some of which will then appear in-game during the Moto X events, via a group of human updaters in the audience. Fans can follow the action via @xgames. Photographers will also take shots all the messages, which will then be retweeted to their senders.


Jul 29, 2011
Brand :
Client :
Agency :
Wieden & Kennedy - New York
Executive Creative Director :
Ian Reichenthal
Executive Creative Director :
Scott Vitrone
Creative Director :
Stuart Jennings
Creative Director :
Brandon Henderson
Copywriter :
Charles Hodges
Art Director :
Jeff Dryer
Interactive Art Director :
Alon Zouaretz
Agency Head of Content :
Gary Krieg
Assistant Director, Interactive Production :
Marc Maleh
Interactive Senior Producer :
Brandon Kaplan
Event Experience Lead :
Victoria Semarjian
Technology Director :
Husani Oakley
Digital Strategist :
Marshall Ball
Director, Creative Services :
Chris Whalley
Studio :
Darren Philip
Project Manager :
Meredith Bergonzi
Business Affairs :
Sara Jagielski
Business Affairs :
Ivy Chen

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