ESPN : X Games Human Twitter

Twitter goes analog.

Published On

Jul 28, 2011

Editor's Pick

To kick off ESPN's annual X Games at the Staples Center in L.A., Wieden + Kennedy New York have gone analog with Twitter. X Games fans can tweet their messages to athletes with the hashtag #humantwitter, some of which will then appear in-game during the Moto X events, via a group of human updaters in the audience. Fans can follow the action via @xgames. Photographers will also take shots all the messages, which will then be retweeted to their senders.

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Credits

Date: Jul 29, 2011

Brand :: ESPN

Client :: ESPN

Agency :: Wieden & Kennedy - New York

Executive Creative Director :: Ian Reichenthal

Executive Creative Director :: Scott Vitrone

Creative Director :: Stuart Jennings

Creative Director :: Brandon Henderson

Copywriter :: Charles Hodges

Art Director :: Jeff Dryer

Interactive Art Director :: Alon Zouaretz

Agency Head of Content :: Gary Krieg

Assistant Director, Interactive Production :: Marc Maleh

Interactive Senior Producer :: Brandon Kaplan

Event Experience Lead :: Victoria Semarjian

Technology Director :: Husani Oakley

Digital Strategist :: Marshall Ball

Director, Creative Services :: Chris Whalley

Studio :: Darren Philip

Project Manager :: Meredith Bergonzi

Business Affairs :: Sara Jagielski

Business Affairs :: Ivy Chen

Need a credit fix? Contact the Creativity Editors

Project Type

Ambient