Nissan Makes Golfers Play on Cliffs, in Waterfalls and Dunes in a Grueling Branded Tournament
The 18 Holes Were Far-Flung, and the 'Golf Cart' was Nissan's X-Trail SUV
Editor's Pick
In Japan, Nissan and TBWA/Hakuhodo put together a golf competition that took players through dunes, waterfalls, cliffs, underground caves and piles of rubble during four days of golf scattered over 1,200 miles.
Players used Nissan's X-Trail SUV to get from hole to hole; the 18-hole event was branded the "X-Treme Golf Cup 2015." The competition got 300 applicants from Japanese professionals and amateurs. Three men skilled at golf and other sports were selected to compete, and an X-Trail Hybrid was the grand prize.
Last year, Nissan and TBWAHakuhodo collaborated on another project to spotlight the ruggedness of the X-Trail, putting phone booths advertising pizza delivery in remote areas of wilderness. Drivers were paid $845 an hour to navigate the SUV on rough terrain and deliver the pizzas.
Credits
- Date
- Aug 28, 2015
- Agency :
- TBWA/Hakuhodo-Tokyo
- Brand :
- Nissan
- Client :
- Nissan
- Chief Creative Officer :
- Miki Matsui
- Creative Director :
- Takahiro Hosoda
- Art Director :
- Masaru Uemura
- Copywriter :
- Nobuhiro Arai
- Copywriter :
- Masato Goto
- Director, Photography :
- Noriaki Saitou
- Offline Editor :
- Seizi Kohune
- Offline Editor :
- Shoichi Kawada
- Production Company :
- Aoi Pro
- Production Company Producer :
- Keisuke Mizusako
- Producer :
- Taro Iwato
- Production Manager :
- Yuma Tanaka
- Agency Producer :
- Tsutomu Hirakue
- Group Manager :
- Takahiro Takeoka
- Account Director :
- Satoshi Suzuki
- Account Supervisor :
- Masakazu Kobayashi
- Account Executive :
- Taisuke Kudo
- Interactive Planner :
- Kazuoki Uedo
Need a credit fix? Contact the Creativity Editors
