Nissan Makes Golfers Play on Cliffs, in Waterfalls and Dunes in a Grueling Branded Tournament

The 18 Holes Were Far-Flung, and the 'Golf Cart' was Nissan's X-Trail SUV

Published On
Aug 28, 2015

Editor's Pick

In Japan, Nissan and TBWA/Hakuhodo put together a golf competition that took players through dunes, waterfalls, cliffs, underground caves and piles of rubble during four days of golf scattered over 1,200 miles.

Players used Nissan's X-Trail SUV to get from hole to hole; the 18-hole event was branded the "X-Treme Golf Cup 2015." The competition got 300 applicants from Japanese professionals and amateurs. Three men skilled at golf and other sports were selected to compete, and an X-Trail Hybrid was the grand prize.

Last year, Nissan and TBWAHakuhodo collaborated on another project to spotlight the ruggedness of the X-Trail, putting phone booths advertising pizza delivery in remote areas of wilderness. Drivers were paid $845 an hour to navigate the SUV on rough terrain and deliver the pizzas.


Aug 28, 2015
Agency :
Brand :
Client :
Chief Creative Officer :
Miki Matsui
Creative Director :
Takahiro Hosoda
Art Director :
Masaru Uemura
Copywriter :
Nobuhiro Arai
Copywriter :
Masato Goto
Director, Photography :
Noriaki Saitou
Offline Editor :
Seizi Kohune
Offline Editor :
Shoichi Kawada
Production Company :
Aoi Pro
Production Company Producer :
Keisuke Mizusako
Producer :
Taro Iwato
Production Manager :
Yuma Tanaka
Agency Producer :
Tsutomu Hirakue
Group Manager :
Takahiro Takeoka
Account Director :
Satoshi Suzuki
Account Supervisor :
Masakazu Kobayashi
Account Executive :
Taisuke Kudo
Interactive Planner :
Kazuoki Uedo

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