Take a Ride Through the Evolution of Car Racing Games With Forza Motorsport

Xbox Spot References 40 Years of Gaming

Published On
Sep 04, 2015

Editor's Pick

Microsoft Xbox is promoting Forza Motorsport 6 with a nicely designed film taking viewers on a ride through the evolution of racing games from the last 40 years. The film, by Twofifteen McCann, follows the Forza Motorsport 6 cover car, the 2017 Ford GT, through recreations of iconic games: keen gamers might spot references to early black and white arcade game Gran Trak 10, RC Pro-Am, Pole Position, Chase HQ and Ridge Racer. Finally, the car emerges from a tunnel and we see pixels breaking up, before it emerges into the new Forza game. Michael Spiccia of Arts & Sciences directed.

Credits

Date
Sep 04, 2015
Agency:
Twofifteen McCann
Brand:
Xbox
Client:
Xbox
Chief Creative Officer:
Scott Duchon
Associate Creative Director, Art Director:
Ezra Paulekas
Copywriter:
Matt Bunnell
Director, Integrated Production:
Alex Spahr
Senior Producer:
Brandon Romer
Producer:
Sarah Sweeney
Production Company:
Arts & Sciences
Director:
Michael Spiccia
Executive Producer:
Mal Ward
Executive Producer:
Marc Marrie
Line Producer:
Ben Scandrett-Smith
Director, Photography:
Claudio Miranda
Editorial:
Rock Paper Scissors
Visual Effects:
A52
Sound Design:
Brian Emrich
Mix:
Lime Studios

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