Xbox: Wireless Controller Published On Jun 22, 2016 Description The new Xbox wireless controller is all about personalization. It has better range, upgraded textures, and color customization with over 8 million possibilities. You design it, Xbox Design Lab will create it. Most Popular Nike's motivational marathon spot was perfectly timed for a new world record Doors are 'always opening' in Uber's biggest campaign in history Hulu ruins TV for you in its celebrity-filled Emmys ad Credits Date Jun 22, 2016 Agency: Ayzenberg Group Executive Producer: Mehera Bey Producer: Tara Cheitlin Executive Creative Director: Gary and Matt Animation Producer: Tom Slovick Brand: Xbox Client: Xbox Animation Creative Director: Joey Jones Creative Director: Allen Bey Graphic Effects Artist: Aaron Frebowitz Need a credit fix? Contact the Creativity Editors Industry Consumer Electronics Gaming Technology Video Games Project Type Video Related work Xbox: Danny McBride Can't Understand Why 'Less Is More' in XBox Game Pass Spot Xbox: Rashford and Willian Prep for the Big Game in Xbox's 'FIFA 17' Spot Xbox: Xbox Depicts Flesh-Eating Zombies in Christmas Lights to Promote 'Dead Rising 4' Xbox: Kids Turn Into Stunt-Driving Pros in Xbox's Film for 'Forza Horizon 3'