So Easy Even A Chimp Can Do It

Now, it's a chimp's turn to do the talking

Published On
Apr 02, 2013

Editor's Pick

George Lois's follow-up to Xerox's first spot, which showed a girl using the device with no problem at all. Lois made his point even clearer when he got a chimp to make copies, flying in the face of competitors who argued the original ad was a hoax.