Swedish Post : Xmas on Wheels - Behind the Scenes

Pictures to cards.

Published On
Dec 06, 2011

Editor's Pick

Akestam Holst has created a websitethat lets you virtually take pictures of live pigs, Santa's elves and other elements of a holiday wonderland to turn into real Christmas cards for the Swedish post.

The idea basically, brings to life the holiday creations of artist Jenny Nystrom. Nystrom was known as the Mother of Santa Claus since she created the first-ever Christmas cards, which depicted pigs, kids dancing around a tree and Santa bringing gifts.

Now, the Swedish Post has recreated her tableaux so you can make your own Nystrom-inspired creations virtually, which will be sent as real cards to friends and family in the mail. After all, there is no Christmas without Christmas cards.


Dec 07, 2011
Brand :
Swedish Post
Client :
Swedish Post
Agency :
Åkestam Holst
Additional :
Jacob Stjrne
Producer Assistant :
Kim Ihre
Web Designer :
Andreas Dagman
Digital Producer :
Johan Eklund
Strategist :
Lars Friberg
Additional :
Goran Akestam
Motion Designer :
Nisse Axman
Graphic Designer :
Jens Broman
Art Director :
Lars Holthe
Production Manager :
Anna Nolendorfs
Creative Director :
Andreas Ullenius
Copywriter :
Hanna Bjrk
Web Production :
From Stockholm With Love
Film Production :
It's Showtime
Production :
Kalmar Scenteknik
Production :
Kalmar Mediespecialist

Need a credit fix? Contact the Creativity Editors

Project Type