Quantcast
Bacardi : Yacht | Ad Age
Skip to main content

Sister Publication Links

  • Ad Age
  • Creativity
  • Amp
  • Datacenter
  • Resources
  • Events
  • On the Move
  • Latest Issue
  • Newsletters
  • Contact Us
  • Follow Us:

AAC User Account Menu

  • Register For Free
  • Login
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now
    Menu
    Search

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Blogs

      • Ad spending data
      • AI and marketing
      • Creativity
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • NFTs
      • Super Bowl 2023
      • Twitter ad updates
      • Upfronts and NewFronts
      • Web3 and metaverse marketing
    • Super Bowl News

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Blogs

      • Ad spending data
      • AI and marketing
      • Creativity
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • NFTs
      • Super Bowl 2023
      • Twitter ad updates
      • Upfronts and NewFronts
      • Web3 and metaverse marketing
    • Super Bowl News

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers

    AAC User Account Menu

  • Register For Free
  • Login
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Newsletters
    • Contact Us
    • Follow Us:

    Don't Miss

    • Don't Miss
    • Inside AI think tanks
    • Gen Z roundtable on AI
    • AI marketing news
    • Meet the 40 Under 40
    • Agency news and trends
    CREATIVITY
    Sign In Register

    Forgot Password?

    Once registered, you can:

    • - Read additional free articles each month
    • - Comment on articles and featured creative work
    • - Get our curated newsletters delivered to your inbox

    By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

    Are you a print subscriber? Activate your account.

    logo
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Latest
      • How often do brands think about the Roman Empire? A lot, evidently

        How often do brands think about the Roman Empire? A lot, evidently

        By Asa Hiken - 46 min 36 sec ago

      • A top NBCU ad exec is set to depart

        A top NBCU ad exec is set to depart

        By Parker Herren - 1 hour 25 min ago

      • TikTok changes how it measures ads, Univision grows, political advertising explodes: Datacenter Weekly

        TikTok changes how it measures ads, Univision grows, political advertising explodes: Datacenter Weekly

        2 hours 5 min ago

      • Google mocks Apple with ‘iPager’ spoof in fight over texting technology

        Google mocks Apple with ‘iPager’ spoof in fight over texting technology

        By Tim Nudd - 2 hours 57 min ago

      • McDonald’s raising fees for some franchisees

        McDonald’s raising fees for some franchisees

        3 hours 18 min ago

    • Editor's Picks
      • Hispanic Heritage Month 2023—how Disney, the NFL, Ally and other brands are celebrating

        Hispanic Heritage Month 2023—how Disney, the NFL, Ally and other brands are celebrating

        By Tiara White - 7 hours 57 min ago

      • Creator and influencer trends brand marketers need to know about right now

        Creator and influencer trends brand marketers need to know about right now

        By Gillian Follett - 1 day 1 hour ago

      • From ‘Bachelor’ producer to casket marketer—Elan Gale on his shift to Titan creative director

        From ‘Bachelor’ producer to casket marketer—Elan Gale on his shift to Titan creative director

        By Phoebe Bain - 8 hours 57 min ago

    • Most Popular
      • How TikTok’s ad measurement is changing and what it means for brands

        How TikTok’s ad measurement is changing and what it means for brands

        By Garett Sloane - 1 day 8 hours ago

      • Why Dish Wireless hired Grey to go up against the telecom giants

        Why Dish Wireless hired Grey to go up against the telecom giants

        By Aleda Stam - 1 day 1 hour ago

      • Gen X marketing—brands are missing out on TikTok’s fastest-growing generation

        Gen X marketing—brands are missing out on TikTok’s fastest-growing generation

        By Lindsay Rittenhouse - 2 days ago

      • Inside ad agencies’ AI think tanks

        Inside ad agencies’ AI think tanks

        By Asa Hiken - 1 day 8 hours ago

      • Behind New York craft beer Talea’s collaboration strategy

        Behind New York craft beer Talea’s collaboration strategy

        By Phoebe Bain - 1 day 8 hours ago

    • Login

    Bacardi : Yacht

    Published On
    Dec 15, 2003
    Most Popular

    Creepy ads at L.A. construction site promise a real-estate development 144 stories underground

    Every Man Jack, the grooming brand, dreamed up a beard band to sing about your facial hair

    Arby’s is opening a ‘Hike Thru’ location in the Colorado Rockies to debut its Big Game Burger

    Credits

    Date
    Dec 16, 2003
    Associate Creative Director, Art Director :
    John Davis
    Associate Creative Director, Copywriter :
    Jim DiPiazza
    Director, Photography :
    Jo Molitoris
    Head of Production :
    Anne Kurtzman
    Executive Producer :
    Patrick Milling Smith
    Executive Producer :
    Brian Carmody
    Producer :
    Greg Cundiff
    Agency Producer :
    Marlene Winder
    Chief Creative Officer :
    David Angelo
    Editor :
    Dick Gordon
    Director :
    Brian Beletic
    Music Production :
    DeepMix
    Editorial Company :
    Mad River Post
    Audio Post Production :
    Ravenswork
    Production Company :
    Smuggler
    Graphics :
    Stardust Studios
    Client :
    Bacardi
    Agency :
    David & Goliath
    Brand :
    Bacardi

    Need a credit fix? Contact the Creativity Editors

    Project Type
    Video

    Related work

    Bacardi: See Bacardi’s era-spanning hip-hop tribute airing on MTV’s VMAs

    Bacardi: Bombay Sapphire teams with Baz Luhrmann on global creative inspiration campaign

    Bacardi: Bacardi remakes Miami Sound Machine's 'Conga' in a crowdsourced spot and music video

    Bacardi: Bacardi's steel-encased spirits brand is bringing 'unbreakable' protection to homes of hurricane victims

    The Creativity Newsletter

    The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.

    Footer Links

    • Copyright © 1994-2023
    • Crain Communications
    • Privacy Statement
    • Terms of Use
    • About Us
    • Advertise
    • Reprints
    • Help Desk
    • Ad Choices
    • Careers at Crain
    • Privacy Request

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Newsletters
    • Contact Us
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video
      • The top 5 most creative brand ideas you need to know about right now
    • Featured
      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Blogs
      • Ad spending data
      • AI and marketing
      • Creativity
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • NFTs
      • Super Bowl 2023
      • Twitter ad updates
      • Upfronts and NewFronts
      • Web3 and metaverse marketing
    • Super Bowl News
      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers