Honda and agency Dare Vancouver orchestrated a takeover of Yahoo!'s OMGgossip site using assets from the site, in an online promotion designed to show how the Honda Civic makes driving fun again. When visitors to the site clicked on a box that said 'Start your drive' , the whole page flipped down and a city grew from the page's content. Headlines became buildings, pictures became billboards and the Civic from the picture zoomed through the streets. Once it finished its circuit, the page flipped back up and the Civic drove back into its original box.