Bierbitzch : Of Yaks and Yucks

And you thought Hoegaarden was a cool name for a beer? How can you top Bierbitzch? Unfortunately, a previous campaign had already plumbed the depths of the obvious, including an ad, says writer Brian Marabello of Costa Mesa, Calif., freelance setup Straw Dogs, featuring a hottie in a thong and the line, "Nothing goes down like a Bierbitzch." So a new strategy was required. The beer