And you thought Hoegaarden was a cool name for a beer? How can you top Bierbitzch?
Unfortunately, a previous campaign had already plumbed the depths of the obvious,
including an ad, says writer Brian Marabello of Costa Mesa, Calif., freelance setup Straw
Dogs, featuring a hottie in a thong and the line, "Nothing goes down like a Bierbitzch." So
a new strategy was required. The beer