Now For Sale: Bottled Air and Bottled Sunshine

Mysterious Pop Up Shop Sells Luxe Life Basics to Open Consumers' Eyes to Another Absurd Purchase

Published On
Oct 24, 2013

Editor's Pick

Shoppers in Australia came across this unusual pop-up boutique selling an interesting line of luxury goods: bottled air, packaged sunshine and moonlight in a jar. It turns out the whole thing was just a stunt from Yarra Valley Water, one o Melbourne's three largest H20 suppliers. The point was, of course, to open consumers' eyes to how ridiculous it is for them to purchase the bottled version of another basic: H20.

H/T to the Disco Chicken.

Credits

Date
Oct 24, 2013
Brand:
Yarra Valley Water
Client:
Yarra Valley Water

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Project Type